What motivates people? Start by thinking what motivates you? If it’s not just money, why do most companies use hard cash as the only motivation – other incentives may well have a much higher value. As Dan Pink says there is a mismatch between what science knows...
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Change your mindset, change your business
What’s the best marketing message you have ever seen? Nike’s “just do it” campaign increased their share of USA sport shoe business from 18% to 43% in 10 years. In the jobs market CV’s arrive at an alarming pace thanks to the internet and social media, and...
What is the cost of Behavioural Waste? How much can you afford?
Behavioural waste – what is it? Have you ever wondered why no one makes decisions, there are too many meetings, some people never seem to be available and always busy, and projects always take longer? Could it be true in your business or with your clients and...
The War on Talent
Remember that crazy moment in the Borat movie, when he is at the rodeo and he inadvertently congratulates the crowd for what he calls “America’s war of terror” (instead of “war on terror”). It was fabulous and yet frightening, because the crowd didn’t notice and they...