What’s the best marketing message you have ever seen?

Nike’s “just do it” campaign increased their share of USA sport shoe business from 18% to 43% in 10 years.

In the jobs market CV’s arrive at an alarming pace thanks to the internet and social media, and jobs in the UK can be oversubscribed by hundreds if not thousands. How do you get to the top of that list, or at least in the top 3?

But you’re selling products and services, what has that got to do with you? The answer to that is it has everything to do with you – you’ve got the same problem – if you’re not at the top of the pile your customers will go elsewhere. And thinking how others might do it better, could be your most innovative move.

Some businesses have woken up to the simple fact that standing out in the crowd is one way to succeed.

Most reading this will already be making the excuses: we’re not that creative; haven’t got the time others have; budget is already stretched; we don’t need to stand out; our customers know who we are…

For those that want to succeed, are open to change your mindset and grow here’s one of our favourites…